Apr 28, 2022 • 28M

Bryan Barletta on AdTech, Audio Advertising Wars, and the Power of Attribution

episode 5 of Pod Chat

 
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Appears in this episode

Danny Brown
You love podcasting. It doesn't matter if you're a listener or podcaster yourself, when it comes to podcasting you're all in! Not only that, but you get excited hearing about all the cool things happening in the podcast space. Great - Pod Chat is the show for you! From the latest tech and cool innovations, to the people driving the podcast industry forward, host Danny Brown has you covered. Listen in as Danny takes you behind the scenes of what's new in podcasting, what needs to be new, and who's going to make it happen. Released bi-weekly and available on all your favourite podcast apps, make Pod Chat your new favourite show when it comes to getting your podcasting fix!
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It's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.

Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.

In this episode:

  • how mobile drove the early AdTech space

  • the power of attribution in advertising

  • the genesis of Sounds Profitable

  • why monetization is not selling out

  • the promise of dynamic ads for all podcasters

  • how Spotify has won the audio advertising war

Connect with Bryan:

Coming up next on Pod Chat

  • May 13 - Elsie Escobar, She Podcasts

  • May 27 - Hari Gopalakrishna, Boomcaster

  • June 10 - JJ Ramberg, Goodpods

I’m looking forward to bringing these guests and more to you over the spring and summer - it’s going to be a great few months ahead!

Until the next time, stay safe, stay well, and happy podcasting!

Danny.

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