Oct 26, 2022 • 44M

Jeff Umbro on The Secret to Great Podcast Marketing and Creating Hit Shows

and why it doesn't always come down to big budgets

 
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Today, it's my pleasure to welcome Jeff Umbro to the show.

Jeff is the CEO of The Podglomerate, and helps brands and independent podcasters foster their ideas through conception, development, production, and distribution. This includes monetization through ad sales, premium content, and live events. 

Jeff's most recent project saw him as the Executive Producer of Missing Pages, a Podglomerate original that used a host of marketing tactics and initiatives to take it from launch to a hugely successful project. 

We'll be chatting about that and more in this episode, including:

  • how his background at a book company prepared him for the podcasting space

  • why the best podcast ideas can come from secondary topics

  • how holistic marketing remains key

  • the recent pushback on buying downloads on mobile games

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