Tom Webster: Why We Need Better Education in Podcast Advertising, and Programmatic Is Not Evil
how opportunities for podcasters and brands mean we're still not delivering at the scale we can
Today, it's my pleasure to welcome Tom Webster to the show, a name that needs little introduction for anyone in the podcasting space.
Tom is partner at Sounds Profitable, a collection of media properties that provides industry leading research around podcasting's most pressing questions. Their latest two studies, After These Messages, and The Creators, throw up a lot of eye-opening data around podcasters and their listeners, as well as how different ads perform.
We'll be chatting about that and more in this episode, including:
YouTube’s entry into podcasting
on being conservative around data
why you shouldn’t ignore Soundcloud
the tipping point for podcasting and brands
the education on ads could be hindering podcasters and agencies
Connect with Tom to get more insights like this:
After These Messages (research paper)
The Creators (research paper)
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