Today, it's my pleasure to welcome Tom Webster to the show, a name that needs little introduction for anyone in the podcasting space.

Tom is partner at Sounds Profitable, a collection of media properties that provides industry leading research around podcasting's most pressing questions. Their latest two studies, After These Messages, and The Creators, throw up a lot of eye-opening data around podcasters and their listeners, as well as how different ads perform. 

We'll be chatting about that and more in this episode, including:

• YouTube’s entry into podcasting

• on being conservative around data

• why you shouldn’t ignore Soundcloud

• the tipping point for podcasting and brands

• the education on ads could be hindering podcasters and agencies

Connect with Tom to get more insights like this:

• Sounds Profitable

• After These Messages (research paper)

• The Creators (research paper)

• Tom on Twitter

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