Trailer Park, a Podcast About Podcast Trailers? Meta!
showing off the art of the podcast trailer
An area I don’t think gets a lot of love in the podcast space is the podcast trailer. According to industry publication Podnews, only 14% of the podcasts they looked at had trailers marked in their feed. And that’s a huge missed opportunity for podcasters - because trailers are perfect for a multitude of reasons:
they can be used as a great introduction to your show
they can be highlighted on podcast apps that support trailer filters (like Apple Podcasts and Spotify)
they can be great for trailer swaps with other podcasters
they can easily be updated as your podcast changes over time
Think about it - how many movies or TV shows have you watched because a great trailer piqued your interest? The same goes for great podcast trailers - but they need to be effective to grab a potential listener’s attention.
Which is where Trailer Park: The Podcast Trailer Podcast comes in.
The Art of the Podcast Trailer
Hosted by Tim Villegas and Arielle Nissenblatt, Trailer Park has a simple goal which, in their own words, is:
Our goal is to help listeners find shows they'll love, to help creators get their projects funded, and to help creators learn best practices for audio creation.
They do this by featuring a short trailer on each episode of Trailer Park, and then discuss it - what worked, what didn’t work, what might be changed, etc. By doing this, the feedback from two respected pros in the industry can help podcasters when it comes to helping their own podcasts pull in new listeners.
It’s a fun and cool concept, and anything that helps podcasters be found, and listeners find the shows that they love to listen to, is always worth checking out.
Take a listen to the trailer below, and look for the first episode which is due to launch on February 14. And if you want to submit your own trailer, you can do that here.