Does look like that. Hopefully the insights you get from YouTube will be available for podcasts too, that'd really give them a big advantage over other podcast apps and platforms.
What would really make YouTube work for studios and creators is dynamic host-read ads. Sharing inventory with YouTube would be much better than YouTube forcing its ads into the middle of a conversation and hosts reading ads they can never pull.
I feel like they'd have to adapt that, given so many podcast hosts offer dynamic insertion now, giving podcasters of all audience sizes the opportunity that was previously only available to agencies and big podcasters. It would be great to see YouTube bring these in.
Given the behind-the-scenes podcast activity at YouTube, it’s a safe guess that YouTube is the reason.
Does look like that. Hopefully the insights you get from YouTube will be available for podcasts too, that'd really give them a big advantage over other podcast apps and platforms.
What would really make YouTube work for studios and creators is dynamic host-read ads. Sharing inventory with YouTube would be much better than YouTube forcing its ads into the middle of a conversation and hosts reading ads they can never pull.
I feel like they'd have to adapt that, given so many podcast hosts offer dynamic insertion now, giving podcasters of all audience sizes the opportunity that was previously only available to agencies and big podcasters. It would be great to see YouTube bring these in.